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#computercare Try this tip for your small business this year.
Think up a hashtag that is unique and specific for your business.
It needs to be a word or phrase that is NOT in popular use, it needs to be individualized.
Ok, have thought of it? No worries, we will wait.
Ok, great now that you have one, use it, everywhere.
Every single place you go, use it. Check in on foursquare, yelp, twitter every social network site use it. Use it in all your Pinterest, Google+, Instagram and shutterfly posts. Use it in your posts and tags or embed it in your signature on message boards.
The idea is, if you post anything, anywhere that post will have your new, unique and distinct hashtag in it.
Using this new and unique hashtag is just as important and can be just as meaningful as any brand messaging. Repeatedly using your hashtag (but only once per post) and having others pin, retweet or share your posts with your new hashtag in it will spread your reach.
Follow up:
Your new hashtag will link all of your posts on that particular site together and back to you. Eventually, and this part is still somewhat anecdotal, the search engines will start to twig to your hashtag and start showing results that are linked to your hastag.
Social media can be a strong message broadcast platform, use it wisely and it will pay off in the end for you and your small business.
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